Every Jaguar and Land Rover launched from 2020 to be electrified

All new Jaguar Land Rover (JLR) vehicles will be electrified from 2020, the British carmaker has announced.

JLR chief executive Dr Ralf Speth said the move will give “customers even more choice”.

The company made the announcement at its inaugural Tech Fest – a series of debates and a free public exhibition about the future of mobility.

“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles,” Speth said. “Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”

Car manufacturer Volvo also announced earlier this year that every vehicle it launches from 2019 will have an electric motor, "marking the historic end of cars that only have an internal combustion engine and placing electrification at the core of its future business".