The Loughborough-based point-of-sale and visual merchandising display specialist, which employs 100 people and is on course for £13m sales this year, has signed a strategic collaboration with M3 that is promising to transform the way retailers and brands deliver the best possible customer experience.

It is anticipated that the end-to-end solution will give clients a single point of contact for all of their POS systems and display work, from the initial design and marketing planning to the manufacture, install and digital disruption that will drive traffic and improved sales.

This new approach is expected to generate £2.5m of new sales, with the possibility of creating up to 10 jobs across the two businesses.

“It’s a partnership that makes perfect sense; we’re pretty much fusing together the best of point of sale and retail displays with experts in advertising, marketing and digital,” explained Matt Evans, retail sales director at SDI.

“What would normally happen is that the retailer or brand would use one, two or even three agencies to come up with the plan and the idea, then attempt to bring in a display specialist like ourselves to try to make it happen. As many people in the sector will tell you, this can lead to a lot of failed dreams and expensive mistakes.”

He continued: “What we are doing with this collaboration is offering a single solution where both parties are involved from the outset. This will help us deliver our value-added expertise earlier on in the process and should speed up lead times, be more cost effective for the customer and, importantly, unlock customer engagement.

“Between the two companies we have a client book that features fantastic brands, including Dior, F1 Autocentres, Harley Davidson, Harrods, Marks & Spencer, Marston’s and Tesco.”

The partnership approach seems to be working, with the first client signed up to use this new solution.