Kent-based Nim’s Fruit Crisps, which makes all of its products in a bespoke factory in Sittingbourne, will supply three Stock Keeping Units (SKUs) at over 60 Co-Op stores across south-eastern England, with a view to the deal rolling out nationwide if successful.
The deal marks the latest milestone in a year of growth for entrepreneur Nimisha Raja, who has also secured contracts with education and healthcare specialist Handmade Speciality Products, hundreds of independent shops, online platforms and export agreements with distributors as far afield as Belgium, India, Israel and Saudi Arabia.
The products, which are fat, gluten and dairy free, are produced at the company’s BRC-accredited facility at a rate of 12 million packs per year.
“We have been in discussion with the major retailers for the last 12 months and there has been a lot of positive feedback,” said Raja. “Co-Op is a firm believer in sourcing healthier and locally sourced products and, with 70% of Nim’s products being made using British ingredients, it was agreed that it would become the first supermarket to stock our crisps.”