SoftSols Group rebrands

1 min read

SoftSols Group, a UK SaaS provider to the manufacturing sector, has relaunched.

The Wakefield-based company has rebranded as SSG Insight, while also appointing two new C-suite directors – Ian Dowd as group chief marketing officer and Andrew Orme as chief commercial officer in EMEA.

Both will be based at the Yorkshire headquarters and will be responsible for driving the business forward, with ambitious growth plans to expand in to EMEA and ASPAC regions already underway.

Central to SSG Insight’s future strategy is investment in key product areas, including Agility, which provides visibility over costs and production efficiency among other core KPIs. A product roadmap is in place, which is set to see two major new launches come online in the next three months.

Dowd says: “The coming years represent an incredibly important period of change for the UK manufacturing sector. The relationship Britain holds with the EU under Brexit, along with factors at play in Rest of World territories under Industry 4.0, both cement a step-change in process and innovation across the globe.

“Our rebrand enables us to be in the best possible position to help our customers retain a competitive advantage by providing valuable business insight, helping British manufacturers navigate the challenges and maximise the opportunities ahead of them.”