Key Account Management: Best Practice

As a leading business school, Cranfield's mission is to innovate and improve the practice of management, making a difference to the work of businesses everywhere. Our specialised executive programmes have earned global recognition and our participants work with, and learn from, some of the best minds in international business, benefiting at first hand from their unique insights and practical research. This unique three-day residential programme will show you how to adopt a practical approach to planning, analysing and implementing a close relationship with your strategic accounts. At the end of the programme you will have a strategic key account plan for a specific customer using the unique best practice Cranfield Value Planning template. Key benefits: • Increased ability and confidence in managing strategic accounts • Gain a greater appreciation of your customer and form better long term relationships • Deepen your understanding of key account management processes • Learn to focus your time and attention efficiently in the development of key accounts. For more information about this programme: Visit: www.cranfield.ac.uk/som/kambp Email: som.action@cranfield.ac.uk Call: 01234 754570