Marketing Directors’ Programme: Leading Profitable Growth in Your Organisation

Few companies now have marketing directors at main board level, where strategy is determined. But, at Cranfield, we believe that marketing has a critical strategic role and, done properly, can contribute enormously to organisational performance. This course is for marketing directors and leaders who share our values about putting marketing back onto the strategic agenda. Cranfield's flagship marketing programme celebrates its 26th anniversary and never has it been more relevant. Business must rediscover how to build new markets with innovative offers. The Marketing Directors' Programme provides insight and practical guidance needed for such strategic directions. By the end of the programme, you will become a more effective marketing leader with the credibility and confidence to drive new growth opportunities, bolster innovation and lead customer-led change in your organisation. DELEGATE PROFILE • Senior managers and directors who have a responsibility for customer and marketing strategy • We encourage a small team of executives from your organisation to attend. CORE CONTENT • Build influence with the board and across functions to lead growth strategies • Design and implement strategic marketing plans that are more than financial forecasts • What it means to be accountable, understand customer experience and how it is built • Engage with customers to identify meaningful innovation. KEY BENEFITS • An understanding of the latest strategic marketing thinking • New core competences to meet new business challenges • Improved ability to collaborate with cross functional groups so you deliver innovative customer-led solutions • Improved credibility within your organisation by being more accountable • The ability to promote growth and innovation • Greater influence with the board and across your organisation. Event Location: Cranfield, Bedfordshire Fee: 2014 price £3,750 + VAT Fees include 3 days' tuition, course materials, accommodation (if required) and lifelong access to The Cranfield School of Management Alumni Network. For more information or to book visit the course page or call Robin Nar on 01234 758123.