Advasense clicks into collaborative design revolution with PLM software

The company, which supplies to the ultra-high growth mobile phone industry, is working with Dassault partner AST (Advanced Semiconductor Technology) for the software implementation, which is a version specific to semiconductor design data management. As camera phones have become increasingly ubiquitous, Advasense has seen a huge increase in demand for its CIS products, as they help to solve one of the biggest problems with today’s generation of camera phones – that image sensors do not have the low-light sensitivity required to take pictures in environments like restaurants and clubs. Advasense says that by using Synchronicity DesignSync, it will be able to streamline its engineering design process and improve information sharing across the company, getting improved chips to market faster. “As the mobile device industry has matured, it has become a given that devices will continue to get smaller while at the same time needing to be packed with even more features,” says Ari Jaliff VP VLSI Operations of Advasense. “There is an incredible opportunity here for Advasense as demand increases for solutions like our advanced CMOS image sensor, which can give one device a real advantage over other competing camera phones. It was imperative that our organisation improve our collaboration and design tools so that we are in the best position possible to take advantage of this growing market demand.”