Deborah Meaden backs Make it in Great Britain Campaign

Well known to the public for her role on the BBC's Dragons' Den, Meaden will support the campaign by offering up her time to take part in public campaign activities. She will also draw on her credentials as a business leader and owner of British brand and manufacturer Fox Brothers to help raise awareness of how dynamic and interesting modern manufacturing can be. "I welcome Deborah onboard our Make it in Great Britain campaign," said Business Minister Mark Prisk. "She has an incredible wealth of business knowledge and influence that will complement the roles of our Industry Champions and 30 under 30 young ambassadors extremely well. Both government and industry agree that changing negative perceptions of manufacturing is essential if we are to rebalance the economy, and to attract the next generation of engineering and manufacturing talent. Commenting on her involvement, Meaden said: "I'm pleased to be signing up to support Make it in Great Britain. What this campaign is doing is demonstrating to the public how truly exciting and innovative manufacturing is, and highlighting the range of opportunities that exist, particularly for young people. "As consumers we care more about the finished product, but what we miss out on is the fascinating way in which that product is created. More and more I find myself coming away from visits to businesses and laboratories across the country thinking how impressed I am with manufacturing in this country." Meaden's involvement with the campaign comes as the judges of The Make it in Great Britain Challenge prepare to name their chosen finalists. The challenge was launched earlier in the year to find the most promising and cutting edge British pre-market products and processes.