JLR opens £20m Midlands technical centre

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Jaguar Land Rover has opened a £20 million technical centre near Coventry in the Midlands. The 20,000 sq m facility will undertake manufacturing, personalisation and commissioning programmes for JLR’s Special Vehicle Operations (SVO) division.

It comprises four zones: manufacturing facility, paint facility, technical suite and VIP commissioning and viewing suites.

JLR’s SVO was created in June 2014 to build a business responsible for halo car products, vehicle personalisation, classic car programmes by Jaguar Land Rover Classic and an range of branded goods.

John Edwards, managing director of JLR special operations, said: “The new SVO technical centre is a major step forward in meeting the desires of our most discerning customers. There are more than 200 skilled employees here that are committed to outstanding quality and craftsmanship in everything they do.

“The SVO technical centre is very modern facility, inspired by a Formula 1 engineering centre. It covers 20,000 square metres including a manufacturing area, one of the world’s most eco-friendly and advanced paint shops, custom-built commissioning suite, technical suite, presentation suite and offices.

“This new technical centre enables us to build on the successful launches of the Range Rover Sport SVR, Range Rover SVAutobiography and Jaguar F-TYPE SVR , and provide an excellent foundation for the growth of the SVO business with the introduction of exciting new vehicle personalisation programmes.”