Oracle takes ‘decisioneering’ to next level with Sigma
1 min read
Sigma Dynamics, which develops real-time predictive analytics software, is now in the hands of Oracle – and bound for folding into its Business Intelligence Suite and Fusion middleware. Terms of the acquisition were not revealed.
What it means for manufacturers that choose to adopt the eventual combination is the potential to gain insight not just into historical trends but futures driven by current continuously changing data sources.
On the Sigma side, Oracle identifies likely applications as real-time call centre offer optimisation, field service optimisation, predictive call routing, and fraud detection.
There will be many others from what is, without doubt, a sophisticated suite combining a data-mining algorithm that alters its predictions based on the accuracy of earlier forecasts, alongside a rules engine that makes choices according to user set policies.
“With the combination of Oracle and Sigma Dynamics’ technology, businesses will benefit from improved profitability of customer interactions, and more intelligent business processes through automated decision points,” says Oracle vice president of product management, Paul Rodwick.
And he adds: “The combined solution integrates with CRM [customer relationship management], ERP and legacy systems to allow organisations to continuously adapt business processes and to leverage real-time learning to deliver the next best action for each customer – resulting in increased cross-sell and up-sell opportunities and customer satisfaction.”
As an interesting aside, Siebel (also in Oracle hands) used to license Sigma Dynamics technology for its Real Time Decisions product on the CRM side.
Oracle plans to continue to make Sigma Dynamics’ technology offerings available standalone and in conjunction with Oracle’s full range of enterprise applications
