The image of manufacturing: brand, strategy, and changing perceptions

1 min read

Join GW+Co and InterAct for a workshop examining perceptions of manufacturing and how 'collaborative design’ can help your business’ image.

Who is this event for?

Leaders of Manufacturing & Engineering businesses, especially those that feel their business suffers from the public misconceptions of the sector.

The methodologies and approaches used in this workshop are designed for B2B businesses and service providers.

Why this event is important:

In spite of the UK enjoying a vibrant and innovative manufacturing sector, the industry struggles with an outdated, negative public image. Recent research from InterAct demonstrates that people still associate the sector with old-fashioned, low-paid, inflexible, and repetitive work. There is also a perception that manufacturing businesses lack proper interest in ensuring employee wellbeing and diversity. The result is an industry struggling to attract young talent.

This is certainly a branding problem for the sector, but the usual campaigns and initiatives haven’t moved the needle. A ‘consumer-style’ approach to branding can only lead to cosmetic improvements, and any change it brings will also only be skin deep.

That’s why manufacturing-research focused InterAct Network have joined forces expert creative change consultants GW+Co to offer this hands-on workshop to manufacturing leaders. It will explore the underlying issues for manufacturing, address the myths of modern branding and introduce ways for you to enact meaningful change within your business.

How will this event benefit your business?

  • You will learn how three manufacturing businesses have changed perception by aligning their people with brand, culture, and strategy.
  • You will be introduced to the tools and approaches that deliver successful brands by tapping into the existing skills and knowledge within a business.
  • Included is training in a technique developed by GW+Co that helps you to identify the pitfalls specific to your business, and documents outcomes in a way that ensures your project is a success and that your team is right there with you.

For the last 10 years, GW+Co’s transformative process has helped engineering and technology companies around the world increase business performance whilst attracting and retaining talent. Notable clients include ams Osram, ASSA ABLOY, Accsys Technologies, Control Techniques, Lenzing, Thorn and Zumtobel Group.

The event is happening on Thursday 21st March 2024, at The Manufacturing Technology Centre (MTC) in Coventry.

Register here.