Binley-based Whiteley Brooks Engineering has been serving the motorsport industry with a range of precision parts since it was established in 1965.
Investment in Technology and Machinery for Growth
The firm provides parts for almost every Formula 1 team, Formula E and World Endurance Championship and is gearing up to expand after investing £550,000 in new state-of-the-art machine tools as well as new inspection software. The company is also bringing on the next generation of engineers through apprentices, taking on six in a total workforce of 40 over the past three years.
A Dedicated and Experienced Team at Whiteley Brooks Engineering
They complement more experienced members of the team, including Gear Purewal and Eirinn Turner who have been with the company for 53 and 37 years, respectively. Jat Purewal, Director of Whiteley Brooks Engineering, showed Coventry and Warwickshire Chamber of Commerce President Steve Harcourt and Head of Operations Keely Hancox around the engineering facility and explained the reasons for ongoing investments.
Ongoing Investments and Future Prospects
He said: “We are very proud to reach 60 years in business. I have been here since 2002 so it is important to recognise everyone who has made the company what it is today, including the founders Ken Whiteley and Stan Brooks. “We’re now up to a team of 40 and that includes the likes of Gear and Eirinn who have been with us over many years and then more recent additions, including several apprentices.
A Strong Commitment to Innovation and Growth
“It’s a real team effort and that is a big factor in our success. “We also invest regularly and have just signed off another £550,000 in new machine tools and additional inspection software that our clients are really interested in. “Our motto is Keeping Ahead Of The Game and we have to live by that because our customers are having to innovate year after year, so we have to do the same.
Proud to Support Renowned Motorsport Teams
“We are unable to talk about individual clients and the parts we make because of the nature of the sport, but we are incredibly proud to be delivering for some of the best-known teams on the planet, which is a real success story for Coventry. “I was really pleased to show Steve and Keely around and I am really grateful to the Chamber, of which we’ve been a member for 23 years, for helping us to shout about the fact we’ve reached 60 and continue to invest in the future.”
Growth Despite Uncertainty: A Testament to Strong Leadership
Steve Harcourt said: “Whiteley Brooks Engineering is a fascinating Coventry company that is doing amazing work in one of the most popular sports on the planet. “They are a great example of how, even in uncertain times, it is possible to invest in people, technology and machinery to put your business on the strongest footing for growth.”
