The announcement follows export success and a new agreement to fulfil demand for HARIBO products across the USA.
The family-owned business, which operates two UK factories and currently employs over 720 people, will increase production in early 2020, moving from a two to three shift system.
Jon Hughes, managing director at HARIBO UK, comments: “This is great news for our team, for our region and for UK manufacturing. In 2013 we announced a significant investment in a new state-of-the-art factory so that we could bolster our UK manufacturing capabilities and have the capacity not only to meet the demand for our products in the UK, but to increase our research and development and export potential.
“Our ambitious plans are being realised. Following the launch of our Castleford site we brought full production of MAOAM to the UK for the very first time. From January 2020 we will be responsible for meeting the growing demand for HARIBO across the USA.
“Our manufacturing excellence and ability to deliver top quality products, both traditional treats alongside new and exciting innovations developed specifically for US consumers, will be showcased globally and this will continue to support the brand’s growth in the UK and overseas.”
As a responsible manufacturer HARIBO continues to perform extremely well within the UK, outperforming its competition to retain its category leadership; this is testament to great tasting, quality products and to driving more choice into the confectionery market.
In June 2019, in a move to reaffirm its commitment to manufacturing excellence and the importance of higher-level skills development, HARIBO announced a new partnership with the Smallpeice Trust’s Arkwright Engineering Scholarship programme, which aims to identify, inspire and nurture future leaders in engineering.
Funding five scholarships during 2019/2020, the brand will continue to support the focus on encouraging more women to embark on engineering careers within the food and drink sector.