Alloy Wire international (AWI), which supplies more than 60 different ‘high performance alloys’, has seen overseas sales grow by 10% in 2017 and it now sends its products to 55 different countries across the world.
Norway has seen the largest increase, followed by Hong Kong and Taiwan, with Italy, Belgium and Mexico all represented in the firm’s top 10 hotspots of client locations.
The export boom means 52% of the company’s £8.5 million turnover is now outside the UK and this could increase further with the appointment of three new agents in Brazil, Indonesia and South Africa.
Explains AWI managing director Mark Venables: “We have always been an international business and we wanted to step this up in 2017 by doing everything we can to support our network of 45 agents.
“This has included more significant investment in attending overseas exhibitions at Interpack in Germany, Offshore Technology Conference in Houston, SMI Metal Engineering Expo in Connecticut and the Shanghai International Advanced Materials event.”
He continues: “Over the last six months, we have also spent a lot of time translating our websites, making sure they are easier to read when international customers are looking for a potential supplier.
“It is an approach that is working, with visitors to the translated sites growing exponentially. If you are going to be successful overseas, you need to invest time and money so that the local sales office has the right support.”
