Cambashi to sponsor ISA automation summit
Engineering and manufacturing IT analyst and training organisation Cambashi is to be a gold sponsor at the 2010 International Society of Automation (ISA) marketing and sales summit in Atlanta, Georgia from 1—3 September.
Cambashi US president and principal industry analyst Julie Fraser will also co-host a discussion forum during the conference on consultative selling, entitled 'Avoiding the "so what" response in a sales situation', along with Rick Albrecht of Dynatech Control Solutions.
The event is designed for senior sales and marketing professionals in the automation markets.
"This Summit brings together the best marketing and sales minds from around the automation market to talk openly and honestly about the challenges we all face," says Shari Worthington, programme chair for the ISA Summit.
"One of those areas is making the shift to consultative selling. That's why we are also very excited about the discussion forum," she adds.
